If only you knew why your customers do what they do…
A Talk by Peter Dorrington (Founder, XMplify Consulting Ltd)
About this Talk
In this session, we will explore how advances in combining data science with behavioural science is giving deep insights into what's really going on in the minds of customers, and how marketers can use those insights to optimise decision-making & campaigns.
Based on deep research into customer behaviour data, Peter will share a pragmatic and practical approach to utilising data and analytics that can be applied at scale and quantifiably impact business results; increasing sales, reducing costs, lowering churn and improving customer satisfaction.
If your organisation is preparing for the 'Experience Economy' and wants to be a leader in the next wave of Customer Experience (CX) management, this session will show you the way ahead.